How MSMEs thrive during India’s Festive Season

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  • Admin
  • 29 October, 2024

The MSME sector in India is a dynamic contributor to the economy, with 4 crore registered enterprises creating over 19 crore jobs, employing nearly 23% of the workforce. During the festive season, demand skyrockets in industries like retail, FMCG, and tourism, challenging MSMEs to ramp up swiftly. TeamLease Degree Apprenticeship’s Chief Strategy Officer, Sumit Kumar, recently shared insights on how gig workers are a vital support system for MSMEs during these peak times.

Gig workers provide MSMEs with a flexible workforce, helping businesses meet high demand without the commitment of long-term contracts. Sumit Kumar highlights, "Gig workers enable MSMEs to operate extended hours and scale services while managing costs. With skills tailored to specific tasks, they fill diverse roles in customer service, logistics, and specialized areas like beauty and wellness."

To ensure sustainable growth, MSMEs are integrating apprenticeships into their staffing model. Apprentices bring dedication and the opportunity to develop long-term skills, crucial for consistent quality and brand loyalty. Apprenticeship programs not only strengthen workforce reliability but also foster skill-building that benefits both MSMEs and the larger economy.

For detailed insights, please read the full article in Entrepreneur India

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